Are you struggling to grow your business, get clients, and stand out from the competition on LinkedIn?
If so, you're not alone. 95% of people face the same challenges.
The reason?LinkedIn is like a chain and a broken chain will never work and so
In this email, I'll cover:
Let's dive in
You've probably been told to hustle and send countless cold messages to get clients on LinkedIn.
But there's a smarter way.
There is a significant difference between demographic and psychographic targeting, and using the wrong one will lead to poorly quality, underqualified leads.
The difference between the 2 is shown in this image.
Just like Airbnb targeted people who had already listed vacation properties on Craigslist, you can use LinkedIn's advanced search features to find people actively looking for your services.
Updating your headline to tell people what you do and who you help is a good start, but it's not enough.Instead, position yourself around something 100% relevant and important to your potential clients – something they're thinking about right now.
Focus on their favourite radio station: WIIFM (What's In It For Me?).
Sharing insightful posts is great, but not all insights are created equal.
There are four types of content consumers, but only one type actually buys: people who value asking experts questions, even after reading their book.
Create content for these people, and make your free content better than your competitors' paid content.
Booking sales calls or selling courses isn't always the quickest path to cash.Instead, offer a "Trojan Horse" – a quick, actionable review or advice session that provides immediate value to your niche.
This could be a website homepage review, a diet review, or a LinkedIn profile review.
By implementing this 4-part LinkedIn chain strategy, I've built a $3 million business, and you can achieve similar results.
If you want more granular, step-by-step guidance on how to get clients on LinkedIn starting from zero, check out the video below.
Check it out here [Insert link to video]
Mark
P.S.
Are you struggling to grow your business, get clients, and stand out from the competition on LinkedIn?
If so, you're not alone. 95% of people face the same challenges.
The reason?LinkedIn is like a chain and a broken chain will never work and so
In this email, I'll cover:
Let's dive in
You've probably been told to hustle and send countless cold messages to get clients on LinkedIn.
But there's a smarter way.
There is a significant difference between demographic and psychographic targeting, and using the wrong one will lead to poorly quality, underqualified leads.
The difference between the 2 is shown in this image.
Just like Airbnb targeted people who had already listed vacation properties on Craigslist, you can use LinkedIn's advanced search features to find people actively looking for your services.
Updating your headline to tell people what you do and who you help is a good start, but it's not enough.Instead, position yourself around something 100% relevant and important to your potential clients – something they're thinking about right now.
Focus on their favourite radio station: WIIFM (What's In It For Me?).
Sharing insightful posts is great, but not all insights are created equal.
There are four types of content consumers, but only one type actually buys: people who value asking experts questions, even after reading their book.
Create content for these people, and make your free content better than your competitors' paid content.
Booking sales calls or selling courses isn't always the quickest path to cash.Instead, offer a "Trojan Horse" – a quick, actionable review or advice session that provides immediate value to your niche.
This could be a website homepage review, a diet review, or a LinkedIn profile review.
By implementing this 4-part LinkedIn chain strategy, I've built a $3 million business, and you can achieve similar results.
If you want more granular, step-by-step guidance on how to get clients on LinkedIn starting from zero, check out the video below.
Check it out here [Insert link to video]
Mark
P.S.
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