Are you struggling to grow your business, get clients, and stand out from the competition on LinkedIn?
Do you struggle to get attention and engagement on Linkedin?
If so, it seems you are in good company
Because almost everybody I speak to is saying the same in 2024
Especially those with small following
And in this email, I'm going to explain a simple technique that will allow you to get in front of 10k people in less than 7 days
So it's potentially all you need to do to blow up your LinkedIn
I'll explain
If you’re struggling to get clients, try this and let me know how you get on.
Unlike TikTok, YouTube, and Instagram, which spread content based on reaction and can quickly go viral
LinkedIn does things very differently - making it really hard to get a lot of reach with a small following.
Here is the quote on 'viral posts' from LinkedIn themselves,
And a lot of people miss this
What this quote means is that LinkedIn's algorithm does NOT want things to go viral
And so it prioritizes showing content to your existing network.
So if you don't have much of a first-degree network
You are always going to struggle for reach and engagement
This opens up the possibility for taking advantage of other people's audiences
But first, let's get the profile ready
Finding Ready-to-Buy Leads
You've probably been told to hustle and send countless cold messages to get clients on LinkedIn.
But there's a smarter way.
There is a significant difference between demographic and psychographic targeting, and using the wrong one will lead to poorly quality, underqualified leads.
The difference between the 2 is shown in this image.
Just like Airbnb targeted people who had already listed vacation properties on Craigslist, you can use LinkedIn's advanced search features to find people actively looking for your services.
Updating your headline to tell people what you do and who you help is a good start, but it's not enough.
Instead, position yourself around something 100% relevant and important to your potential clients – something they're thinking about right now.
Focus on their favourite radio station: WIIFM (What's In It For Me?).
Sharing insightful posts is great, but not all insights are created equal.
There are four types of content consumers, but only one type actually buys: people who value asking experts questions, even after reading their book.
Create content for these people, and make your free content better than your competitors' paid content.
Booking sales calls or selling courses isn't always the quickest path to cash.
Instead, offer a "Trojan Horse" – a quick, actionable review or advice session that provides immediate value to your niche.
This could be a website homepage review, a diet review, or a LinkedIn profile review.
By implementing this 4-part LinkedIn chain strategy, I've built a $3 million business, and you can achieve similar results.
If you want more granular, step-by-step guidance on how to get clients on LinkedIn starting from zero, check out the video below.
Check it out here [Insert link to video]
MarkP.S.
Are you struggling to grow your business, get clients, and stand out from the competition on LinkedIn?
Do you struggle to get attention and engagement on Linkedin?
If so, it seems you are in good company
Because almost everybody I speak to is saying the same in 2024
Especially those with small following
And in this email, I'm going to explain a simple technique that will allow you to get in front of 10k people in less than 7 days
So it's potentially all you need to do to blow up your LinkedIn
I'll explain
If you’re struggling to get clients, try this and let me know how you get on.
Unlike TikTok, YouTube, and Instagram, which spread content based on reaction and can quickly go viral
LinkedIn does things very differently - making it really hard to get a lot of reach with a small following.
Here is the quote on 'viral posts' from LinkedIn themselves,
And a lot of people miss this
What this quote means is that LinkedIn's algorithm does NOT want things to go viral
And so it prioritizes showing content to your existing network.
So if you don't have much of a first-degree network
You are always going to struggle for reach and engagement
This opens up the possibility for taking advantage of other people's audiences
But first, let's get the profile ready
Finding Ready-to-Buy Leads
You've probably been told to hustle and send countless cold messages to get clients on LinkedIn.
But there's a smarter way.
There is a significant difference between demographic and psychographic targeting, and using the wrong one will lead to poorly quality, underqualified leads.
The difference between the 2 is shown in this image.
Just like Airbnb targeted people who had already listed vacation properties on Craigslist, you can use LinkedIn's advanced search features to find people actively looking for your services.
Updating your headline to tell people what you do and who you help is a good start, but it's not enough.
Instead, position yourself around something 100% relevant and important to your potential clients – something they're thinking about right now.
Focus on their favourite radio station: WIIFM (What's In It For Me?).
Sharing insightful posts is great, but not all insights are created equal.
There are four types of content consumers, but only one type actually buys: people who value asking experts questions, even after reading their book.
Create content for these people, and make your free content better than your competitors' paid content.
Booking sales calls or selling courses isn't always the quickest path to cash.
Instead, offer a "Trojan Horse" – a quick, actionable review or advice session that provides immediate value to your niche.
This could be a website homepage review, a diet review, or a LinkedIn profile review.
By implementing this 4-part LinkedIn chain strategy, I've built a $3 million business, and you can achieve similar results.
If you want more granular, step-by-step guidance on how to get clients on LinkedIn starting from zero, check out the video below.
Check it out here [Insert link to video]
MarkP.S.
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