Are you struggling to stand out from the competition on LinkedIn, achieve massive growth, and attract clients?
If so, you're not alone.
After speaking with 2,301 entrepreneurs directly on Zoom about their LinkedIn profiles while building a $3.2 million business, I discovered that…
three words are missing from most profiles that make all the difference.
In this email, I'll cover:
Let's dive in!
When it comes to generating clients on LinkedIn, it's not just about what you say; it's about the context in which you say it.
Successful LinkedIn profiles focus on building ethos (credibility and trust) rather than directly selling their products or services.
As the Greek philosopher Aristotle taught, people won't listen to what you're selling until they believe you're an authority and can be trusted.
Your LinkedIn cover image shouldn't look like a billboard advertising your products or services.
You don't want to be mistaken for a fast food brand, do you?
Instead, take inspiration from Harley Street in London, where world-class surgeons do business.
They don't shout about their authority; they understate it with simple, concise descriptions of the problems they solve.
Netflix, Amazon, and book publishers understand that we process images much faster than written information.
They use compelling thumbnails and covers to grab our attention.
You can use this neurological hack in your LinkedIn profile picture.
Choose an image that projects the authority and credibility you want to convey.
There's even a free website, photofeeler.com that can help you assess the effectiveness of your profile picture.
To stand out in a crowded LinkedIn feed and attract your ideal clients, you need to enable a specific feature and link to a landing page using one of these three-word phrases:
1. "Join my newsletter"
2. "Join my event"
The goal is to collect prospects' email addresses, as having an engaged email list is often more valuable than a large number of LinkedIn followers.
Which phrase should you choose?
According to Mark Roberge, the first sales director of HubSpot, lead magnets that require a slightly higher commitment tend to attract prospects who are more likely to become paying clients.
To learn more about how to create a landing page that fits into this framework, check out the video linked below.
Check it out here
MarkP.S. (set PS message about working together)
Are you struggling to stand out from the competition on LinkedIn, achieve massive growth, and attract clients?
If so, you're not alone.
After speaking with 2,301 entrepreneurs directly on Zoom about their LinkedIn profiles while building a $3.2 million business, I discovered that…
three words are missing from most profiles that make all the difference.
In this email, I'll cover:
Let's dive in!
When it comes to generating clients on LinkedIn, it's not just about what you say; it's about the context in which you say it.
Successful LinkedIn profiles focus on building ethos (credibility and trust) rather than directly selling their products or services.
As the Greek philosopher Aristotle taught, people won't listen to what you're selling until they believe you're an authority and can be trusted.
Your LinkedIn cover image shouldn't look like a billboard advertising your products or services.
You don't want to be mistaken for a fast food brand, do you?
Instead, take inspiration from Harley Street in London, where world-class surgeons do business.
They don't shout about their authority; they understate it with simple, concise descriptions of the problems they solve.
Netflix, Amazon, and book publishers understand that we process images much faster than written information.
They use compelling thumbnails and covers to grab our attention.
You can use this neurological hack in your LinkedIn profile picture.
Choose an image that projects the authority and credibility you want to convey.
There's even a free website, photofeeler.com that can help you assess the effectiveness of your profile picture.
To stand out in a crowded LinkedIn feed and attract your ideal clients, you need to enable a specific feature and link to a landing page using one of these three-word phrases:
1. "Join my newsletter"
2. "Join my event"
The goal is to collect prospects' email addresses, as having an engaged email list is often more valuable than a large number of LinkedIn followers.
Which phrase should you choose?
According to Mark Roberge, the first sales director of HubSpot, lead magnets that require a slightly higher commitment tend to attract prospects who are more likely to become paying clients.
To learn more about how to create a landing page that fits into this framework, check out the video linked below.
Check it out here
MarkP.S. (set PS message about working together)
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