On this episode of Pipeline Acceleration Podcast, we discuss the benefits of using YouTube videos to promote content and how to get prospects away from spending all day on LinkedIn. Our speaker suggests linking YouTube videos in LinkedIn comments and chats to increase visibility, as LinkedIn's content visibility decreases after two days. We also explore ways to redirect prospects toward emails and SMS communications, which are more effective in capturing attention and maintaining longer-lasting impacts. Additionally, we highlight how consistently sharing content on platforms like LinkedIn and YouTube can lead to increased watch time and being suggested by YouTube. Tune in to this episode for more tips and tricks on how to increase engagement with prospects and maximize content visibility.
[00:00:00] LinkedIn has new features making it easier to take qualified prospects off the platform to a place where it captures their attention for longer. Despite being a great platform, LinkedIn's low rankings among popular websites make it crucial to take this action. Qualified B2B business owners have real problems and budgets to solve, making it important to direct them to a place where it's easier to engage and solve their problems.
[00:00:58] The text suggests using seven ways to take prospects away from LinkedIn, including email and YouTube. It recommends having a link in the headline to redirect people.
[00:01:48] Optimize website to collect email, use above the fold space, then use email list/SMS to effectively reach customers.
[00:02:37] YouTube training has consistent views with 102 hours of watch time in 30 days.
[00:03:17] Consistent content creation leads to higher watch time and YouTube's suggested videos, and can result in long-term success.
[00:04:05] Instructions on adding a link to an image
[00:04:25] Easily add links to your profile in various sections, including COVID image and featured video.
[00:04:57] Instructions for adding links and thumbnails, with a specific example given. Thumbnail dimensions are 1200.
[00:05:26] Daily videos with soft call to action and phonetically easy website, plus recent post.
[00:06:06] Promote YouTube video on LinkedIn for more reach & longer lasting content.
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