Episode 2. Mark talks about the challenges of getting B2B leads in today's crowded LinkedIn platform. Guests share how over-systemization of messages can lead to feelings of invisibility and irrelevance despite spending less time on LinkedIn than Facebook. They also touch on how personalization can be draining and time-consuming.
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[00:00:24] Struggling to get leads using traditional methods (email, calls, LinkedIn); 3% of market are actively looking to solve a problem; overly systemized processes and automation won't be effective.
[00:03:04] Difficult to stand out with over systemization of messages; an alternative to LinkedIn cold messaging needed; LinkedIn is a transactional platform.
[00:07:23] Create Facebook ads to drive traffic to LinkedIn profile for b2b leads.
[00:12:28] Outsource to save time.
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