YouTube Vs LinkedIn Events and LinkedIn Ads

YouTube; The Evergreen Marketing Tool

Let’s give you a sheer recap!

Imagine you post content on LinkedIn. You research for days to make the content appear appealing to the audiences. How long do you think it stays there? A week.

All your hard work goes in vain after a week of engagement and likes.

As a marketer, we all want our products to stay in the minds of potential customers. We want our product to be 'evergreen, and immortal'. But the platform that makes the content vanish after a week, can never be the right platform for engagement.

On the contrary, If I post on YouTube and I'm feeding the algorithm, the content appears and works consistently. For instance, for the last seven, we just posted one video on the channel. But, what surprised us was, that there were still 9.3 hours of watch time.

Hope this helps as we believe that it’s an incredible strategy to build the long-term sustainability of your business.

Blog Post Summary

With its exponentially increasing viewership, YouTube is gaining popularity as a remarkable marketing tool. YT is currently leaving behind most of the popular marketing mediums including LinkedIn.

Let’s have a look at how our organization increased its reach by implementing simple strategies on YouTube and how you can do the same to grow!

Value Bombs

YouTube is evergreen, the content appears and works consistently, even when you’re asleep        –Mark Firth

On LinkedIn, after a week of engagement and likes, the post disappears into the ether of the universe. –Mark Firth

With YouTube, We have seen an uptake in the number of sales calls –Mark Firth

If you post good content on YouTube consistently, viewers will see you in the YouTube feed constantly –Mark Firth

 

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Remember to also give your rating, comment, or suggestions, and ask your questions to me and to our guests from previous podcast episodes!

Resources:

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