Niche. Industry. Market Place. Really, everything in business—and in life for that matter— is all about "positioning".
Positioning yourself in the marketplace is one of the most powerful ways you can develop your messaging. In order to form any kind of content strategy or marketing plan, you need to be able to answer some key questions like:
Every successful outreach or communication game plan has a clear, concrete answer to each one of those questions.
[00:01:40] Learn the hard truth: Some are going to be on edge cases
[00:03:26] Follow-up and follow-through
[00:04:33] Retargeting Pixels
[00:05:49] The "Buying Behavior"
[00:08:19] Put together a follow-up sequence
[00:09:39] The "Monday Morning" problem
Remember to also give your rating, comment, or suggestions, and ask your questions to me and to our guests from previous podcast episodes!