The No.1 Mistake people make when selling ‘themselves’ B2B.

It’s not about you, nobody cares about you……

Nobody cares about

– Your Degree

– Your Case Studies

– Your Experience

– Your Professional Certifications

– Your Process

– Your Techniques

Get the idea

Why? Because if you’re talking, then the customer isn’t

If the customer isn’t talking then you are not understanding their pains and problems

If you don’t understand the pains and problems then you can’t solve them

Sure, there comes a point where you need to show you an authority, but it’s not from a presentation including all the above

That’s basic sales

Rookie Sales

Your customer is interested in one thing and one thing only

Can you get them the outcome they want

Maybe they don’t yet know they need it, but through listening and powerful questioning you will illuminate that they need it

Yes, questioning is more powerful then presenting

Get the customer to tell you the outcome they want That’s much more powerful than you presenting it

Then when the time comes to present your solution, present the outcome

Not your biography

It’s not about you

Have you ever made this mistake?

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