The 15 Minute ‘CEO Call’
Yesterday a ‘Business Coach’ pitched me on LinkedIn and invited me to a ‘Strategy Session’
(Basically An hour long sales call), we all know that, right?
They were super insistent and promised it would be ‘’the most valuable time I’d ever spent on my business’’ and that they were sure they could ‘’help me”
I’m calling BS right now
***deep sigh of pity***
this person is not gonna grow, they aren’t gonna book qualified meetings.
It’s basic basic stoneage sales, not gonna cut in on LinkedIn
Here’s the thing,
They knew NOTHING about my biz, hadn’t bothered to build a relationship and it was obvious from their contrived messaging and they were just gonna try and close me.
Probably with some 80’s style ‘high scarcity’ closing.
Sure, the website was nicely branded and they had some great testimonials, and to be honest, I was on the fence about saying ‘’yes’……..for a few seconds
Shhhhh don’t tell anyone……sometimes these cheap tactics work for a few secs
But, In the end, like 99% of her market, I DID NOT
Here’s why, don’t know about you, but as a CEO running a growing business, my time is VERY valuable
Is it the same for you?
An hour is a LOT of my time, here’s what we could all do in 60 minutes
Spend quality time with my family
Speak to a qualified prospect
Coach a client
Burn calories in the gym
Read a book that may change my life
Or just grab a power nap
Have a relaxing lunch
Serious people just don’t have a hour to throw away and ESPECIALLY on LinkedIn
Where we can find and connect with serious business owners, executives and CEO’s
And that’s why at the Linkedpreneurs, we use the ”15 min CEO Call’’
It’s a total gamechanger
We book so MANY calls using this call and we use it to transition into our sales process
It makes me so angry to see people think they can ‘close’ people on LinkedIn using these outdated selling methods
That’s what I LOVE consultative selling and I’m gonna talk you through it, bear with me
Trust me, implementing this type of selling into your business on LinkedIn can change EVERYTHING
Check Cat’s calendar, she is a business coach working with business owners with a new business (1-2 years old)
She is 2 weeks into the Linkedpreneurs Business Academy and all the small calls are 15 Min CEO calls with qualified decision makers
4 in one day
She’ll probably close one very soon
In fact, many people have generated revenue just by changing to this 15 minute CEO call, some just from seeing my free content on it in my group
I don’t usually talk about my methods for running these CEO calls, but I will run a training on it in my Linkedpreneurs group
Link in the comments to the group, training will take place at 11am CST this friday, and I will leave it up for 2 hours
You’ll be getting some of the secret sauce here