.png)
%20(800%20%C3%97%20400%20px)%20(8).png)
The episode discusses the concept of the buyer's pyramid in B2B fields, where only 3% of the market is immediately ready to take action. Instead of targeting this narrow 3%, speaker Mark advocates focusing on building relationships with the 3-15% of the market who are open and receptive to information on your particular topic. He also stresses the importance of reducing the level of commitment and building a personal brand by sharing your value system to inject emotion into the process. Finally, Mark emphasizes that building an email list is a more sustainable way to build a business than relying solely on social media platforms.
1. Focus on building relationships with the 3-15% of your market that are open and receptive to information on your topic, not just the urgent 3%. This will help you better fill and accelerate your pipeline.
2. To build this relationship, it's important to reduce the level of commitment required from potential prospects, and to build a personal brand around your value system to inject emotion into the process.
3. Building an email list can be a more sustainable way to build your business than relying solely on social media, since social media algorithms can change at any time.
Want to see more Pipeline Accelerator Episodes? Subscribe to the MFM YouTube channel here
Join The Saturday Success Newsletter here
Apple | Google | Spotify | Stitcher
Remember to also give your rating, comment, or suggestions, and ask your questions to me and to our guests from previous podcast episodes!
